THE BRAND
Originally established in Paris in the summer of 2023, MEDINA-SUÁREZ opened its headquarters in Dubai later that year. More than a space and product design agency, M-S aspires to be a crossroads of innovation and craftsmanship—an inventive collective dedicated to delivering memorable experiences, whether in dining, hospitality, or travel by plane, yacht, or train.
In an emerging AI-dominated world, the legacy of past generations—hand drawing, self-driven creativity, and material know-how—must prevail amid increasing digitalisation, automation, and machine-made repetition. As the industry turns to AI agents to replicate spatial solutions and diminishes human craft, the need grows stronger to preserve artisans who embrace technology while upholding a man-crafted approach to design. At M-S, we believe progress is not about rejecting innovation but about balancing it with the irreplaceable value of human touch. We see craftsmanship not as nostalgia, but as a living discipline—where analog imagery, handwriting, and sketching remain essential in creating authentic, tailored spaces. This dialogue between craft and technology is what allows us to pursue design excellence in its truest sense.
We strive to become a brand synonymous with human artisanship. For us, success is not only about completing good-looking projects; it is about ensuring our clients’ profitability long after we step away. The emotions we evoke in satisfied guests translate directly into financial impact for our clients. In today’s world dominated by social media, we are not just designers—we are creators of experiences worthy of the online spotlight. We understand that guests seek visually captivating environments, and we aim to craft spaces that enhance satisfaction while generating visual equity, allowing our clients to shine both in the digital sphere and the physical world.
THE TEAM
MEDINA-SUÁREZ’s team thrives on diversity and collaboration, bringing together talent from different countries to drive our creative vision forward. Our Dubai studio is the heart of our operations, where an in-house team brings projects to life with skill, dedication, and a shared passion for design. But our work extends far beyond the UAE.
We’ve carefully built a network of world-class freelancers and collaborators in key creative hubs such as Paris and Singapore, allowing us to tap into a wide spectrum of skills, perspectives, and design sensibilities. Whether we’re conceptualising a new space, refining the smallest detail, or guiding the execution of a complex project, our team works seamlessly across borders. Every collaborator is hand-selected by our founder, ensuring each project benefits from exceptional talent. With expertise spanning architecture, interiors, branding, and technology, we operate as a dynamic collective—balancing innovation with craftsmanship to create spaces of lasting value.
Despite being spread across geographies, our cohesion and commitment ensure every client receives the same care and attention, wherever we work. At M-S, we bring together diverse talents and cultural perspectives to deliver solutions rooted in each project’s own story, while remaining memorable and emotionally engaging. Every project, regardless of scale, is an opportunity to shape experiences that celebrate creativity and human connection.